General

4 Ways to Lead a Team that Goes the Distance

A marathon isn’t enough anymore.

Around one million people took part in marathon races in 2018, but ultramarathons (ranging from 50 km to multi-day races) are one of running’s fastest-growing fashions. Ultramarathon participation is up more than 1,000 percent over the last two decades! 

While physical endurance is paramount to success, one of ultramarathoners’ outstanding qualities is mental endurance. To travel 100 miles by foot or run around a track for a continuous 24-hours, mental resilience is essential. These races are repetitive, involve hundreds of thousands of steps being taken, and are as much of a test of a person’s ability to push through monotony as they are a test of physical strength.

Record-setting US runner Camille Herron says a key to her success is to mentally “break up the race” and to find coping strategies to do so.

Maintaining Professional Momentum Over the Long Haul

Mentally motivating your team can involve a similar approach.

The work done by your team has a significant impact. But your team members cannot serve effectively if they’re under major stress; they will break down before they go the distance. This is especially true in the holiday season – and even more so during a global pandemic.

How can leaders help people succeed over the long haul? By cultivating the concept of relaxed concern. Though it may sound like a contradiction, teams cannot thrive if they don’t take mental breaks along the way. Although people must realize their work is important, they won’t last if they can’t take their foot off the accelerator.

When you want to encourage an attitude of relaxed concern in your team, here are a few habits that can help: 

1. Have realistic expectations

Don’t expect every person on your team to work at the same energy level all the time.

Everyone is different – some people are a racehorse, others are a snail, and many people fall somewhere in the middle. Set your focus on output, not on the process, and allow people to work at a realistic pace to their professional DNA.

2. Be aware of external drains on energy and compensate for them

When someone on your team experiences illness or personal crisis, realize it will drain their energy, and then compensate for it.

Reportedly, 80% of workers drag themselves into work during illness, and an alarming 37% of people say they do not get sufficient sleep. Physical struggles and personal stress increase errors and fuel conflicts at work. Do everything you can to encourage personal well-being in your team, and allow margin when people are struggling. By prioritizing people above results, your team will be better off in the long run.

3. Work smarter, not harder

If the ax is dull, a difficult chore becomes impossible.

To make the best use of energy, work smarter, not harder. You may have people on your team who are working harder than anyone else, but their productivity is low because they aren’t working smart. Encourage and support your staff as they look for ways to make their work easier. This not only increases productivity, but it frees people from frustration and weariness.

4. Make work fun 

The most successful people in life are those who get paid for doing what they like to do.

And that’s true for businesses as well. Close work friendships boost employee satisfaction by 50%, and companies with happy employees outperform the competition by 20%. Whether you host quarterly “feast days” or post a wacky wall of fame, investing in relationships is always worth the effort.

For your team to maximize potential, they need to stick around. Cultivate relaxed concern to build teams that go the distance!

General

Magnetic Marketing: Using Faces to Command Attention

Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others.

Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one of the most profound parts of our body, and it packs so much power! Check out these remarkable facial facts:

  • Humans are capable of making 10,000 unique facial expressions.
  • The face has the biggest range of muscle structure in the human body, and 43 of these muscles are directly linked to facial emotions.
  • Humans regularly flash micro-expressions that last less than 1/25 of a second before they consciously or subconsciously neutralize them. These split-second displays can reveal more than a thousand words (or lies!) ever could.
  • Genuine facial expressions are almost always symmetrical. From frowns to smiles, people typically reveal authentic feelings evenly on both sides of the face.

Faces Add Impact in Marketing

How does this play into marketing and print?

First, it’s important to recognize the impact of faces so we can prioritize them in design. Research by Catherine Mondloch showed that newborn babies less than an hour old prefer looking at something with facial features. Humans prefer humans, and people buy from people!

It would be careless to overlook these statistics while continually deferring to inanimate objects. When you’re looking to add that personal touch to your marketing mix, remember faces can help you to:

Connect with People

Large, faceless corporations feel cold and manipulative.

To humanize your brand, feature people, not products! Pictures of real people build empathy and trust among viewers. And eye-tracking studies show that the faces of babies and pretty women are two of the most effective subjects you can use.

Putting faces on your brand allows you to connect with your audience in a relatable way. As you position faces in your ads, remember eyes looking right at people will have the greatest emotional impact because the eyes are the most significant part of the face.

Create Curiosity

Humans have a natural tendency to follow the gaze of others, and we have been coached since birth to follow these visual cues about where we should be looking or going.

Want to build curiosity and engage your viewers? If a face on your poster is gazing toward a text box or a product in the margin, readers will track toward that area as well.

Emotions can also be carried from a subject to the viewer as you set a tone within your design. The emotion in the faces you display can draw people to linger longer before your designs or to be drawn deeper into the message itself.

Cultivate Trust

People react to a photo on a page faster than any other design element, and seeing the people behind a business can establish credibility very quickly.

You can use faces to cultivate trust by using staff profiles on a website, facial photos in welcome displays or high traffic areas, or brochures with testimonials and photos from real customers. If viewers can relate to the people enjoying your product, this will seamlessly build positive associations in their own minds.

When used properly, photos of faces can help you connect with people, create curiosity, and cultivate trust.  Bypass resistance and build connections through the magnetic power of people!

Printing

Use Themed Booklets as a Strategic Marketing Asset

When is the last time you enjoyed a good book? What about a good booklet?

Booklets are everywhere – from the magazine rack at the grocery store to the playbill at your local theater. They are typically smaller than a book (between four and 48 pages), and they are an extremely versatile print product thanks to their size, format, and ease of use.

From mini brochures to media kits, booklets might be a great option for you. Here are some creative ideas to share your message through booklets.

Look Books and Product Catalogs

Today’s consumers crave an experience, so catalogs and look books are a surefire way to reach customers directly and get them excited about your brand.

Gone are the days of dull directories! Today’s designers use the catalog format to feature artistic typography, zingy color, and striking photography. Whether your niche is food, fashion, or custom car parts, fun and fresh catalogs help viewers feel they are experiencing your product in person.

Square Brochures

Is it a brochure . . . a booklet . . . or both?

Booklets can come in all different shapes and sizes, and one trendy option is a square booklet. The compact shape offers a style as savvy as your business, from photography or art showcases to new product launches and tradeshow handouts.

Calendars or Planners

Calendars or handheld planners are practical for everyone, offering branded staying power while conveying your business goals in a way that’s customized to the interests of your audience.

And you can double your impact by combining deliberate calendar planning with irresistible product promotions. Every business has crazy seasons and slow seasons, and planning ahead can provide a strategic opportunity to offset these challenges. Do you traditionally see a slump or spike in your business during key months? Call these out in your calendar by placing special promotions in the calendar, or prepping team members with personalized perks or reminders within your calendar design.

Whether it’s the biggest sales day for local bakeries or the period when your shipping company frequently misses delivery guarantees, highlighting seasonal trends can set you up for success.

Portfolios

Businesses that are into creative work (like architecture, custom designs, or photography) often create portfolio books to showcase their best work.

Whether you provide personal care services or interior design consulting, a well-designed portfolio helps your prospects to get a fair idea of the type (and price range) of services you can offer.

Instruction Manuals

These booklets are also called owner’s manuals.

They contain important information regarding a particular product. Instruction manuals provide step-by-step instructions on how to assemble or install the product. They also contain warranty and guarantee details.

Reference Guides or Reports

Reference guides are like instruction manuals. However, they are usually brief and contain essential details about a product such as do’s and don’ts, features, benefits, and more.

Reports professionally document your company’s progress, financial growth, and mission in an accessible booklet for your shareholders. Data can be boring, so when you display your finances and various charts and graphics, make it pretty or clever (like these infographics, for example). Booklets are an excellent tool for presenting easy-to-read data visualizations!

Find the Best Product for Your Bottom Line

In times of fierce competition, booklets can go a long way toward elevating your message.

But, beyond design, they must be user friendly and durable. Want to turn heads and get the best product for your budget? When you’re ready to visit about paper stocks, binding, or other booklet questions, we’re here to help!